SOROKALETOVru
Sergey Sorokaletov

Sergey Sorokaletov

Product Designer

I design user interfaces that solve business problems. Experienced in UX research, design systems, and prototyping.

Telegram

Cases

Reimagining the Fun&Sun Platform
UX/UI / Design System / Web / Mobile

End-to-end redesign of a digital platform for one of Russia's largest tour operators. UX research, key scenario design, design system, and a section-by-section overhaul — from homepage to mobile app

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Dobry Merge — 8-bit gamification for a brand
Game Design / UI/UX / Web / Gamification

Concept, visual style, and design of a pixel-art merge game for the Dobry WinBox app — from style exploration and prototypes to release

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Astoria Grande — Simplifying the Booking Journey
UX/UI / Web / Mobile / Research

UX audit and redesign of the mobile cruise booking flow using the AS IS → TO BE methodology. Step-by-step funnel analysis, eliminating drop-off points, and building a clear experience — from search to booking confirmation

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Experience

2026

Utopia

Product Designer

Fun&Sun, Dobry Merge, Astoria Grande projects. UX research, interface design, design systems

2025

Rostelecom

Project Manager

Product team management, design and development coordination

2022–NOW

Freelance

Designer

Web design, mobile apps, brand identity for small and medium businesses

Skills

Figma
User Research
Design Systems
UI Design
Prototyping
Interaction Design
Wireframing
Usability Testing
Mobile Design
Web Design
Information Architecture
Design Thinking

Contacts

Open to opportunities and collaboration

sergey_sorockaletov@mail.ru+7 (918) 742-49-69Telegram